CASE STUDY

Amul GCMMF – Market Research & GTM Strategy

Conducted retail audits and competitor analysis across 300+ outlets to support General Trade expansion.

Organization Amul (GCMMF)

Audit Scope 300+ Outlets

Core Focus General Trade & Retail Mapping

Impact Trade Expansion Recommendations

The Research Objective

To support retail distribution expansion for Amul products in key regional markets, comprehensive field research was required to evaluate competitor shelf space, retailer buying behavior, and channel distribution bottlenecks.

Research Methodology & Execution

✓ Audited 300+ General Trade retail outlets across urban and semi-urban clusters
✓ Benchmarked competitor product placement, pricing strategies, and POS display share
✓ Analyzed retailer margin expectations and distributor delivery timelines

Deliverables & Strategic Outcome

300+

Outlets Mapped

Trade Blueprint

Channel Growth Recommendations

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