Why Big Indian Brands Are Suddenly Selling New Things
Why is Kent selling fans now? You open Amazon looking for a water purifier. You find Kent. Makes sense you’ve
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February 25, 2026
Highlights
Why Indian Brands Are Choosing Cricket Underdogs Over Superstars
India doesn’t just love cricket it’s obsessed with it. For decades, that obsession has translated into a predictable marketing playbook:
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BMW’s Toll-Free Stunt That Turned Rival Drivers into Rolling Billboards
In the competitive world of automotive marketing, few campaigns have achieved the viral success and psychological brilliance of BMW’s toll
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Are Luxury Brands Truly Recession-Proof? Inside The Reality of Brand Resilience
For much of the past year, the global economic narrative has been consistent: inflation remains high, consumers are increasingly cautious,
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Danube Properties launches ‘SHAHRUKHZ by Danube’, a 55-storey commercial tower in Dubai
It’s a premium business tower in Dubai named after Shah Rukh Khan. The tower offers luxury, 40+ amenities, and Danube’s 1% payment plan.
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Housing.com highlights home buying moments in new brand campaign
Conceptualised by Leo Burnett, the campaign uses humour and slice-of-life stories to show everyday moments when families realise it’s time to find a new home.
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Durex redefines pleasure with ‘The Other G-Spot’ campaign
The new campaign highlights pleasure as protection, encouraging women to perform breast self-exams through a bold, conversation-driven awareness initiative.
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Govt invites digital agencies to join Nirmit Bharat and DigiHaat initiative
Digital marketing agencies can register by November 18, 2025, to access projects under the government-backed DigiHaat/Nirmit Bharat initiative
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