Insights & Analysis

Every year, the Indian Premier League (IPL) transforms India into a cricket-first nation. But beyond the boundaries and sixes, IPL

In India’s highly competitive fashion e-commerce space, most brands have historically relied on one core lever discounts. Flash sales, countdown

In the last few years, artificial intelligence has transformed marketing. Brands can now generate ad copies, product descriptions, social media

In the last few years, some of India’s biggest consumer goods companies have started acquiring small digital-first brands for massive

Is IKEA’s ₹1,325 crore loss a red flag — or a textbook market entry strategy? When a company reports losses

Every morning, millions of Indian business owners wake up and reach for their phones not to check email, not to