Why “Mother-in-Law” Is Genius Marketing
The mother-in-law angle is particularly sharp. In Indian households, the mother-in-law relationship carries a specific emotional weight it’s the bond
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April 14, 2026
Advertising
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From Comfort Food to Culture Code: How Maggi Is Repositioning for Gen Z
For millions of Indians, Maggi is more than just noodles. It’s the 2 AM study session snack. It’s what your
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Shock Marketing Strategy: How Durex’s Toy Car Campaign Captured Attention
In a world where consumers scroll past thousands of ads every single day, breaking through the noise requires more than
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Emotional Branding in the Creator Economy: Why Brands That “Get It” Win
“Make the logo bigger.” A sentence that has ruined more creative mornings than deadlines ever could. For years, designers have
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Why Indian Brands Are Choosing Cricket Underdogs Over Superstars
India doesn’t just love cricket it’s obsessed with it. For decades, that obsession has translated into a predictable marketing playbook:
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Govt invites digital agencies to join Nirmit Bharat and DigiHaat initiative
Digital marketing agencies can register by November 18, 2025, to access projects under the government-backed DigiHaat/Nirmit Bharat initiative
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WinZO calls Paytm’s insolvency plea a ‘pressure tactic’ after eight-year partnership
Following Paytm’s insolvency filing over Rs 3.6 crore advertising dues, WinZO says the invoices were never approved and describes the move as weaponising insolvency laws
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EMotorad teams up with Rannvijay Singha for ‘Made for More’ campaign
The latest campaign uses humour and intensity to showcase the Ranger e-cycle’s versatility across terrains, from urban streets to off-road trails.
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Trust as the brief: Why credibility is the new currency of creativity
The new campaign ‘Ek Raasta Hai Zindagi’ reimagines the Splendor+ legacy through a nostalgic lens, highlighting its bond with Indian riders.
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Samsung’s latest campaign highlights how Galaxy AI turns everyday struggles into simple solutions
Conceptualised and executed by Cheil India, the films spotlight how Galaxy AI helps solve daily situations with smart, intuitive assistance.
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